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Brian Tracy's Blueprint for Success: The 7 C's to Millionaire Mindset

Updated: Jan 21

January 18, 2024 @armkeysuccess

Source: The Seven C's of Success by Brian Tracy


Brian Tracy, renowned author, and motivational speaker has dedicated decades to unraveling the habits of peak performers and self-made millionaires. His journey not only involves studying these principles but applying them in his own life. Tracy recently shared the daily principles for becoming a self-made millionaire and a happier person in the process. Let's delve into the wisdom of the 7 C's that set self-made millionaires apart from the rest.



1. Clarity: Know What You Want The first key to success is clarity. According to Tracy, 80% of success comes from knowing who you are, what you stand for, and what you want to accomplish. Writing down goals, setting deadlines, making lists, and organizing them are fundamental to achieving clarity. The physical act of writing activates the brain and sets the foundation for success.

2. Competence: Strive for Excellence Competence is the gateway to financial success. Tracy emphasizes that to earn a significant income, one must be exceptionally good at what they do. This requires a commitment to honing skills and turning natural abilities into refined expertise. As Tracy puts it, "You don’t get what you want in life, you get what you deserve."

3. Concentration: Focus on the Essential Concentration is the ability to focus on one task at a time until completion. In a world filled with distractions, Tracy stresses the importance of concentrating on the most valuable and challenging tasks first. The concept is encapsulated in Mark Twain's advice to "eat that frog" – tackle the most difficult task early in the day.

4. Constraints: Identify and Overcome Limitations Constraints, or choke points, are the obstacles between your current position and future success. Tracy advises against trying to change everything at once. Instead, identify a single limiting factor and work to alleviate it. Doubling efforts in areas with constraints can significantly accelerate progress.

5. Continuous Learning: Invest in Personal Growth Continuous learning is a cornerstone of success. Tracy notes that most self-made millionaires spend time each day studying their field. Reading, studying, and staying informed contribute to ongoing improvement. As Warren Buffett exemplifies, devouring knowledge can lead to invaluable insights and success.

6. Commitment: Pour Your Whole Heart In Success is impossible without commitment. Tracy urges individuals to wholeheartedly commit to their goals. Pouring passion and dedication into pursuits creates an unyielding determination that can overcome obstacles and setbacks.

7. Courage: Begin and Persist Courage is a two-fold virtue – the courage to begin and the courage to persist. Taking that initial step, facing potential failure and rejection, requires courage. Equally important is the persistence to keep going, driven by an unshakable will. The mantra of "I never give up" becomes the foundation for monumental success.


Brian Tracy's 7 C's offer more than just a roadmap to financial success; they pave the way for personal transformation. These principles, though seemingly simple, are the keys to becoming not just wealthy but a person of character and fulfillment. Embrace clarity, strive for competence, concentrate on essentials, identify and overcome constraints, commit wholeheartedly, continuously learn, and summon the courage to begin and persist. In doing so, wealth and happiness become not just possibilities but certainties on the path to a self-made millionaire mindset.

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