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Leveraging Story Ideas to Build Your Personal Brand and Engage Your Audience

May 10, 2024 @ArmkeySuccess

In today's digital age, personal branding and audience engagement are not just beneficial; they are essential. Utilizing social media stories effectively can significantly enhance your online presence, create meaningful connections with your audience, and generate potential leads. Here’s how you can use our story ideas to build your brand and engage your audience effectively.

Showcase Your Professional and Personal Life

Stories provide a unique platform to share different aspects of your life, blending the professional with the personal. By showcasing your day-to-day activities, you give your audience a behind-the-scenes look at what it's like to work in your field, along with glimpses into your personal interests and hobbies. This approach not only humanizes you but also makes you more relatable. Share moments from a typical workday, successes you’re proud of, or even challenges you face. This transparency builds trust and fosters a stronger connection with your audience.

Be Personable and Authentic

When updating your stories, imagine you’re FaceTiming a friend. This mindset will help you appear more personable and authentic. A relaxed, conversational tone can make your content more approachable and engaging. By being genuine, you invite your audience into your world, making each interaction feel more intimate. This authenticity is key to developing lasting relationships with your followers and establishing a loyal audience base.

Engage with Local Businesses

If you’re featuring a local spot—be it a café where you work, a venue where you host events, or a neighborhood you're showcasing—tagging the business not only shows your community support but also helps you tap into their audience. This can be particularly effective in increasing your visibility and strengthening local connections. It’s a mutually beneficial approach that can lead to collaborations and partnerships, amplifying your reach and impact.

Use Interactive Features to Foster Engagement

Social media platforms offer various interactive tools like polls, question stickers, or quizzes that can dramatically increase viewer engagement. Encourage your followers to ask questions or share their thoughts on a topic. This two-way communication not only makes your stories more interactive but also provides valuable insights into your audience’s preferences and interests, which can guide your future content.

Keep It Concise and Visually Appealing

Attention spans are short, and the competition for eyes is fierce. Keep your stories concise and engaging. Use text overlays or closed captions to add context or highlight key points without overwhelming your audience. Make sure your visuals are clear and captivating—quality images and videos can make a significant difference in holding your audience’s attention. Additionally, proper lighting and framing in videos can enhance the quality of your story updates, making them more professional and pleasing to watch.

Story Ideas:

Local Happy Hour

Grab a glass of wine at a local restaurant or bar and snap a picture, don't forget to tag the business.

Real Estate Goals

Boost engagement and start conversations with potential leads with this question: "What’s your biggest goal when it comes to real estate this year?"

AMA (Ask Me Anything)

Post a selfie, a photo of your workspace, or whatever you're doing in the moment. Use the question sticker on Instagram to prompt your audience to ask you anything.

Coffee Break

Show us your go-to mid-day pick-me-up drink or snack.

Ask your audience a question

Use the poll sticker and ask: Are you interested in investment properties? Yes or No. If yes, what kind: A) Rental homes, B) Vacation rentals, C) Commercial properties, D) Fixer-uppers

Local Business Spotlight

Partner with a local business you love and feature them in your story. Tag them and encourage viewers to support local businesses.

Share a Testimonial

Stories are the perfect place to share past client love. Instead of sharing a testimonial graphic or screenshot of your Zillow review, share a screenshot of a client’s text saying “Wow, you are such a lifesaver! We couldn’t have done this without you.”

Week in Preview

What does your week look like? Share what's on your agenda for the week. Snap a photo of your desk, your coffee, etc and list out what you've got going on this week. Remind your audience you're available to chat about their real estate goals this week!

Weekend Recap

Didn't get a chance to share what you were up to this weekend? Take a few minutes to give us a weekend recap. Use the question sticker to ask your audience what they did this weekend.

Dream Home of the Week

Each week, feature a standout listing that just hit the market. Encourage interaction by asking followers their favorite aspect of the home or if they're interested in more info.

Morning Brief

Share a quick selfie video or photo with a brief caption about what's on the agenda for the day.

New month, fresh start

Share a recap of last month and share your goals for this month. Ask your audience what their goals for the month are.

Homes that JUST dropped their price

Share screenshots of homes on the market that just had a price reduction. Include a link to the home's details on each slide and a call to action on the final story.

How are you spending your weekend?

Tell us what you're doing this weekend! Share pictures, videos, or just list your plans for the weekend. Remember: If you're out and about this weekend, get some b-roll video you can use in our reel templates!

Sunday Refresh

Kick off Sunday with a story sharing your morning routine or tips to refresh for the week ahead. It could be a quick yoga session, a special breakfast, or your favorite coffee spot. Use a poll or question sticker to get more engagements by asking a question like "How's your Sunday going?" and ask if they're having a productive Sunday or a relaxing Sunday.

What are you reading?

Share a photo of what you're currently reading. Use the question sticker to ask your audience for their book recommendations.

Monday Motivation

Post a selfie, a photo of your workspace, or whatever you're doing in the moment and share a preview of what's on your agenda for the week.

Luxury listing of the week

Share a new luxury property. Screen record swiping through the listing on the MLS. Even if most of your audience isn't shopping in the luxury market, it's engaging content that people love to dream about.

Ask your audience how you can help them

Use the question sticker to ask your audience what questions they have about real estate: nothing is off limits, and no question is dumb! PS - if you don't get any questions, you can ask yourself questions, or ask friends to submit some that you can answer!

By integrating these strategies into your social media routine, you can effectively use stories to enhance your personal brand, engage your audience more deeply, and open up channels for potential leads. Remember, consistency is key, so keep your updates regular and watch your online community grow.

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